You have the wrong people in your agency meetings.
It is a truth of life that people often make the mistake of assuming that just because they consume a lot of something, they are expert at how to make it. People who drink a lot of fine wine will talk about terroir and tasting notes even if their palettes couldn’t distinguish between Merlot and pine tar. The same can be said about movies, driving and advertising. People have been surrounded by advertising all their lives, so they naturally and erroneously assume they know a lot about it. The result is that there’s an implicit and harmful assumption that everyone’s opinion is valid. The CFO weighs in, the summer intern gets a vote, and various other unqualified personnel are encouraged to participate in the evaluation of the work “as part of their development.” It’s hard to believe that a company would let a first-year finance associate tweak the firm’s capital structure, or the HR director play with the supply chain, yet often have no qualms doing the equivalent thing to their marketing. If you want your marketing programs to be better, than have your most qualified marketers work on them. You should demand the same level of expertise and experience in your marketing decisions as you do in your other business decisions.
The Ryan Report 